Search Engine Marketing: Affordable Access to Lucrative New Sales Channels

Search Engine Marketing / SEM: Affordable Access Lucrative New Sales Channels; E-Commerce

Small Firm Can Compete with Mid-Size Companies Mid-Size Company Can Compete with Big Corps Access to Lucrative New Sales Channels Low Cost Entry with High ROI

Flexible Scalable Architecture Custom Programs, No Templates Measurable Campaign Metrics & Accountability

The internet offers affordable access to lucrative new sales channels for companies of all types and businesses of all sizes. Every day millions of people use the major internet search engines to find answers to questions and solutions to their problems. The trick is letting them know that you can provide the answers or solutions they are looking for.

Affordable Access to New Sales Channels: Solutions to Fit Any Budget

There are various internet marketing options for businesses with every level of marketing budget: from virtually non-existent, to flexible-but-economical, to a full-blown media blitz.

For those on a limited budget, search engine optimization of an existing website is probably the least expensive option available.   Optimization formats your website and its content to take the most advantage of the free "organic" listings on the search results pages (SERP), getting your site top rankings for a relatively inexpensive, one-time cost.

		For a more aggressive approach, pay-per-click advertising is a relatively inexpensive, economical means of selectively targeting an audience, but it requires bidding in an open auction to secure the top listings, which appear as text listings, usually on the right side of a search results page.   Pay-per-click advertising is a cost-effective solution because you only pay when someone clicks on your ad to view your website. You can set monthly expenditure maximums to fit your budget during a test period, and can easily calculate your ROI with this program.
		Targeted keyword sponsorship allows a business to buy an important keyword or keyword phrase. Every time someone searches for that word or phrase, the sponsor’s listing appears as a highlighted text link at the top of the Search Engine Results Page.   This type of marketing is very expensive – thousands of dollars a month for the most popular phrases – because you pay to be listed whether or not your advertisement or listing is clicked.

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