B2B Leadership and Sales Tool Development Background
Finding new customers is the ultimate goal of any
successful marketing plan, and B2B Lead Generation is a vital
component of that plan. Search engine marketing is proving to be one of
the most effective ways to get your message to your potential new B2B
customers because it targets highly-motivated prospects looking for
specific products and services.
DRIVE has the background and experience to develop
the B2B sales tools you need to get that message to the businesses that
need to hear it.
B2B Sales Tool Development Background
Drive's founder and president, Ken Zweigel, has been a B2B
marketer for over a decade. He has contributed to the Ask the Expert section of the "BtoB
Hands-On" e-newsletter distributed by
BtoB
Magazine, as well as:
Ken has served for six years on the board of directors for the
Business Marketing Association's Indianapolis chapter. He is
currently chapter Immediate-Past President and Sponsorship Chair after
having led the chapter to "National Chapter of the Year" status during
the 2004-2005 season.
He has been a Telly Award-winning producer/director for a video
and multi-media production company.
He was marketing director for one of the nation's top
catalog and emergency notification software developers.
Ken has been an active member of the Indianapolis
business-to-business community since arriving in Indiana in 1996. He
is a participating member of the Entrepreneurs' Alliance of Indiana, and
Rainmakers, one of the fastest-growing professional business networking
organizations in the country.
Indianapolis, Indiana
