Search Engine Marketing: Measurable Campaign Metrics for Accountability

Search Engine Marketing / SEM: Measurable Campaign Metrics Accountability Search Engine Marketing E-Commerce Web Site

Small Firm Can Compete with Mid-Size Companies Mid-Size Company Can Compete with Big Corps Access to Lucrative New Sales Channels Low Cost Entry with High ROI

Flexible Scalable Architecture Custom Programs, No Templates Measurable Campaign Metrics & Accountabilit

The World Wide Web offers savvy marketers and businesses the unique power and ability to collect and analyze intelligence data about the effectiveness of their e-commerce web site and internet marketing plan in real-time.

Through a series of measurable campaign metrics you'll have in-depth information to continuously monitor your marketing program and account for costs and spending.

Measurable Campaign Metrics for Accountability: Beyond Print, Radio, or Television

Unlike print, radio or TV advertising, where you spend your marketing budget just getting your message out and then waiting weeks or months to see concrete results, with Search Engine Marketing you can access a wealth of accurate, up-to-date information at any time, from which you will be able to make informed decisions regarding your marketing program.
 

By utilizing these measurable campaign metrics, you will have the ability to:

		Track every visitor that enters your website, whether from: A listing in the free search results pages (SERP) of a major search engine Through a paid targeted ad at the top of a SERP From a sponsored pay-per-click text link Through a sponsored directory service like: DMOZ, a not-for-profit project which feeds its volunteer-organized listings to many other directory sites The Thomas Register The Industrial Quick Search Via a link from an affiliated website or other external link Independently - your web address typed directly into an address bar, through a bookmark, etc.
		See the pages they visited and information they accessed
		Track purchases made by new visitors and those from repeat customers
		Log requests made for additional information
		Determine your cost per sale based on web tracking statistics

Measurable Campaign Metrics for Accountability: PPC ROI

Additionally, when designing and testing a PPC program, you can use this data to track auction bid prices and fluctuations and calculate your ROI hour by the hour, to the penny, throughout the testing period.

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